Project: The task was to design patches for caps and clothing, patterns for packaging/wrapping paper, and create illustrations for two notebook designs.
Clients: Elena and Engin are YouTubers who promote the digital nomad lifestyle in their everyday vlogs. Having traveled the globe together as a couple, they've collected a devoted fanbase that shares their interests and values. Among the community's jokes is their playful take on the word "Amazing," which has become a well-known catchphrase. To express gratitude towards their supporters and connection among them, Elena and Engin have hired me to craft designs centered around this expression.
Brand Values: Rooted in happiness, travel, dream job, breaking the boundaries, doing what you love.
Target Audience: 70 % male, 30 % female, ranging from 21 to 36 years old, with interests in digital nomad lifestyle and freelancing/working online
Visual Style: playful yet minimalist aesthetic.
Objective: The aim is to conceptualize designs that not only embody the spirit of Elena and Engin's brand but also serve as a symbol for their community worldwide and a way to connect with each other.
sketching different ideas
final logomarks
design explanation
color palette and final designs
typefaces
pattern designs
notebook designs
T-shirts
Thanks for viewing.
